Client communication

A forgotten client is a lost client. That's why communication is so important.

Not only is it important to communicate, you should do it consistently - at least every 90 days. It gives clients a feeling of belonging which enhances your chances of loyalty from them. Written communication is most practical with e-newsletters and hard copy information among the most popular forms. It's worth the effort and you'll see the rewards. Personalised letters are also excellent.Log In Subscribe

Julianne Bell, Financial Writers Australia