Making Better Business Decisions

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Running Time: 9:26

Date: 01/06/2012

Don't let guesswork guide your decisions - there's plenty of good information freely available.

Sticking a wet finger in the air and hoping for the best won't lead to sound business decisions. If you're looking to expand your number of outlets, or find new markets, says Peter Buckingham of Spectrum Analysis, then use the information that's freely available at the click of a mouse. Census data and business numbers from the Australian Bureau of Statistics contain a wealth of information that can take the guesswork out of your decision-making. The important thing then is to develop a process for using the data which will provide a consistent and logical framework for the future.

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Peter Buckingham, Spectrum Analysis