Creating Legendary Customer Service

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Running Time: 10:18

Date: 01/08/2012

Legendary customer service can separate your business from the rest - aim to be the very best.

With customers cautious about spending and constantly looking for the best possible deal, the quality of customer service can make all the difference. Paul Stapleton of Blanchard International says it's important to aim high - just being good won't be good enough. Legendary service will keep the customers coming back - it's a matter of skills and the right attitude, and the example must be set at the top of the business. Paul believes good frontline people must be given the freedom to respond to the customer's needs - or complaints. Going the extra mile to keep customers happy may be the thing that separates your business from the pack.