The 10 Biggest Mistakes In Pricing

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Running Time: 6:49

Date: 21/10/2012

Sales flat? Maybe your pricing's out of whack...here's what NOT to do....

It's easy to blame the economy or your sales team when profits are down. But maybe the root of the problem is your pricing. Pricing expert Jon Manning says many of us struggle to find the right pricing strategy for our businesses, some of us don't even get the basics, we simply follow the herd - and then wonder why we have to discount to get anyone to buy from us. But get it right and it'll make the huge difference to our profitability.

Jon lists the biggest errors of judgement we tend to make...so if you want to get your pricing right, let's start with an elimination process.