The Convergence Of Advisors And Accountants

Listen to a Preview

Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

Running Time: 8:24

Date: 01/02/2014

The rate of convergence between accountants and financial advisors has risen in recent years. Matthew Prouse explains why.

Convergence between accountants and financial advisors is on the rise. In 2012, financial advice firms were the top purchasers of Australian accounting firms. And according to Matthew Prouse of accounting software firm Xero, there is a similar trend happening in the accounting space, with many accounting firms establishing either a limited financial advice license or setting up their own financial planning business. Matthew Prouse explains what's behind this convergence.

Matthew Prouse, Xero