Conquering the world with online wine

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Running Time: 8:55

Date: 01/07/2016

To join this club you have to make a pledge: “There is no right or wrong, there is only what I like and don’t like.”

In 2011, in an industry full of pretention, Justin Dry and Andre Eikmeier founded an online wine community with down-to-earth ideals. Today Vinomofo has 450,000 members and has set its sights on overseas markets. Justin Dry explains how Vinomofo has fought off the big wine sellers by offering some of the very best wines at great prices – and has built a passionate following in the process.

Justin Dry, Vinomofo