Trust-based cold calling

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Running Time: 7:07

Date: 01/08/2016

We all dread doing it, but for many businesses it’s an important weapon in the sales arsenal.

In order to develop trust from a cold call, you need to change your philosophy, insists Tony Gattari. You need to have a genuine conversation and that means being a brilliant listener, avoiding any hint of sales pressure. He gives examples of what to say to build the trust with the person at the other end of the call.

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Tony Gattari, Achievers Group