Perfecting your pitch

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Running Time: 7:05

Date: 01/08/2018

Andrew Ford has turned the elevator pitch on its head with his own pitch structure which aims to be more conversational.

The standard elevator pitch, he insists, is one-directional and lacks true engagement. With practice, your pitch shouldn't feel like selling; instead, it should feel like you're providing answers to someone's questions. The challenge Andrew sets out to solve is getting them to ask you questions.

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Andrew Ford, Social Star