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Running Time: 7:48
Some accountants are so focused on the numbers and their expertise in crunching them, that they forget about what really matters: their clients.
So says MC Carter, Director of Practice Paradox, a marketing consultant and business advisor to accounting firms. He says numbers are of course important, but you need to learn your clients' concerns and aspirations in order to serve them well.Log InSubscribe
MC Carter, Practice Paradox