Post-COVID: a need for sharper focus

Listen to a Preview

Running Time: 10:51

Date: 01/06/2022

Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available.

He also says you need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term.

Log InSubscribe

Barry Urquhart, Marketing Focus