The power of video testimonials

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Running Time: 8:02

Date: 01/07/2022

The vast majority of people consume reviews before they purchase, particularly big-ticket items or costly services. What we now know is that a video testimonial or review will give an even more powerful incentive for people to buy.

Ainslie Williams, CEO of Reel.Reviews, says body language, tone and emotion in a video provides a more authentic and compelling form of persuasion than a written review.

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Ainslie Williams, Reel.Reviews