Using data for better decision-making

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Running Time: 11:21

Date: 01/09/2015

Swamped by data but don’t know what to do with it all? Dr Andrew Pratley makes things clearer.

It’s now easier than ever to collate and analyse data. Technology has allowed us to know almost everything about our clients’ interests and purchasing habits. But, trying to make use of so much data can be paralysing for many businesses. Data and analytics expert Dr Andrew Pratley of the University of Sydney, explains how to make sense of all the data for the benefit an accounting practice.

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Dr Andrew Pratley, University of Sydney