United Airlines: lessons on bungled PR

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Running Time: 7:38

Date: 01/08/2017

Because of social media, it’s more important than ever to act quickly and appropriately in a crisis to dampen the flames of a PR conflagration.

A domestic United Airlines flight was headline news across the world earlier this year when a passenger was dragged bloodied from his seat. After a video of the incident went viral, a slow and insensitive response from the CEO worsened the reputation of the airline. Sarah Mitchell discusses what should have been done and the lessons for businesses on how to handle a PR crisis.

Sarah Mitchell, Lush Digital Media